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Ad serving opportunities for different publisher types (part 2)

There are many websites with ads for a good reason. It is a very common and easy way to monetize your valuable content. — Read More

Ad serving opportunities for different publisher types

There are so many types and categories of online websites because there are a wide variety of topics, industries, hobbies and areas that people are interested in. You can have websites pretty much about almost anything and everything. — Read More

What to do when your website is showing a wrong ad or is not showing an expected ad? (part 4)

After checking and verifying your ad tags, it is time to ensure your accounts are not hacked and everything is secured from unauthorized activities. Secure your accounts If you see malicious ads on your site or not from one of your advertisers then it is important to promptly check if there is any security issue with your content management system or the ad server’s account. — Read More

What to do when your website is showing a wrong ad or is not showing an expected ad? (part 3)

There are many things that can go wrong even if you took advantage of preview and testing tools from your ad server so it’s important to look deeper under the hood. Validate ad tag An ad tag is a piece of code that you, your webmaster or the IT person, placed on the website or app where you want to display ads. — Read More

What to do when your website is showing a wrong ad or is not showing an expected ad? (part 2)

In addition to verifying the ad status and targeting criteria, you need to take advantage of tools and utilities provided by your ad serving solution to preview ads and test them for errors. Preview ad before going live It is always a good idea to check and preview the ad files sent by your advertiser even before entering it into your ad server. — Read More

What to do when your website is showing a wrong ad or is not showing an expected ad?

As a publisher, encountering the wrong ad showing on your site or finding a missing ad can be a frustrating and worrisome experience. Publishers must take proactive measures to prevent and address these issues promptly to protect their reputation, maintain user trust, and ensure the long-term success of their online businesses. — Read More

Opportunities and challenges of video ad serving during live events (part 2)

We discussed how video ad serving can help build your brand with measurable results. We will continue to talk about other pros and cons of serving video ads during a live event. — Read More

Opportunities and challenges of video ad serving during live events

Live events such as sport broadcasts, music concerts, game streaming, seminars and conferences provide great opportunities for ad serving. They attract and retain large audiences for a sustainable long period of time without many interruptions, which is a very rare thing nowadays. — Read More

How to design a good ad banner (part 2)

Even though there are many newer ad formats, banner ad serving is still one of the most popular because it is simple and effective. In the previous part, we recommend keeping the banner ad simple with a clear headline, strong visuals and without using too many fonts. — Read More

How to design a good ad banner

Ad banners are the oldest and still one of the most popular forms of advertising that are used to promote products or services online. Because it is such a popular and proven option, all ad servers support banner ad format. — Read More

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