Help Center Manage Your Account Ad Targeting using Restrictions

Ad Budget and Ad Rates

An ad can have a budget and ad rates. These settings are optional because they depend on your specific advertising arrangement with your advertisers. If you do not specify an ad rate, the ad revenue report will be empty. If you do not set an ad budget, the ad will be allowed to run until it meets other requirements such as the end date or the target impression number. By specifying both the ad rate and ad budget, you do not need to calculate and set the number of maximum ad impressions/clicks.

Examples

• Ad A is priced at $10 per 1,000 impressions (CPM)
• Ad B is priced at $1 per click (CPC)
• Ad C is priced at $50 per conversion (CPA: action, lead, purchase, referral, etc.)
• Ad D is priced at a flat one-time cost of $500
• Ad E is priced at $1/click and will display until it reaches $100 budget
• Ad F is priced at $10/CPM and will display until it reaches $500 per month

Set Ad Rates

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Rates tab
• Set the applicable ad rates. You can set CPC, CPM, CPA, flat or a hybrid of multiple rate models.

If an existing ad rate is updated, the new ad rate will be used for new impressions, clicks, or conversions. Our data processor stores revenue data that is calculated using the current ad rate at that time.

For example: you can set the revenue quota/restriction (ad budget) to be $600 and rate to be $12/CPM, then later on, you can extend the budget to be $900 and the new discounted rate to be $10/CPM for the same ad. In this case, the revenue report will use $12/CPM for impressions before the rate change and $10/CPM for impressions after the rate change.

Set Ad Budget

• Sign into your account, follow the menu Ads / All
• Click on the ad name
• Click on Restrictions tab
• Click on Add tab
• Choose the type to be "Daily Revenue", "Monthly Revenue" or "Total Revenue"

You can increase or decrease the ad budget by updating the revenue restriction. This is useful when the advertiser wants to extend an existing ad campaign.

Other Articles in Ad Targeting using Restrictions

• Audience Session Targeting
• Companion & Competitive Positioning
• Dayparting
• Frequency Capping
• Geolocation API
• Maximum/Target Quotas
• Proactive Targeting and Passive Restriction
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Schedule Settings for Restriction
• Share of Voice - Share of Impression
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city, group of cities or within a radius
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Visitor IP Address
• Wizard for setting up restrictions

Cannot find an answer for your question? Ask our Customer Care team

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