Help Center Manage Your Account Ad Targeting using Restrictions

Schedule Settings for Restriction

For each restriction, you can set it to be active during: a start and end date, certain days of the week, or certain hours of the day. By applying schedule settings, you can apply different sets of restrictions at different time periods.

This is an advanced feature and should be used only when necessary. All schedule settings are optional. By default, the restriction is active until you specifically turn it off.

Date Range with Start and End Date/Time

For example: "Target 15000 daily gross impressions from Aug 1 - Aug 5, 2010"

This restriction would be active only during this time period. You can have "Target 15000 daily gross impressions from Aug 1 - Aug 5, 2010" and "Target 25000 daily gross impressions from Aug 6 - Aug 25, 2010" to address changing traffic pattern

Day of Week

For example: "Show to visitors from USA on Saturdays-Sundays"

This restriction would be active only during weekends, it'll be skipped/ignored during weekdays.

Hour of Day

For example: "Frequency capped at 5 impressions per user per hour from 12AM to 6AM"

This restriction would be active only at midnight until 6AM, it'll be skipped/ignored for the rest of the day.

Other Articles in Ad Targeting using Restrictions

• Ad Budget and Ad Rates
• Audience Session Targeting
• Companion & Competitive Positioning
• Dayparting
• Frequency Capping
• Geolocation API
• Maximum/Target Quotas
• Proactive Targeting and Passive Restriction
• Restriction Status Notification
• Restrictions for an ad, zone, campaign or group
• Share of Voice - Share of Impression
• Start/End Date
• Target ads by placement URL or referring URL
• Target ads by visitor city, group of cities or within a radius
• Target ads by visitor country
• Target ads by visitor language
• Target Keywords
• Time Capping
• Visitor IP Address
• Wizard for setting up restrictions

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