Help Center Manage Your Account Banner, Richmedia, and Text Ads
Ad Specifications
Ad specifications (or ad specs) are requirements for an ad. Each website is unique and therefore, ad specifications can be different for each ad placement. For example: you might want static ad images for fast page loading on your homepage. However, there are recommended standards and specifications. For more details, visit IAB Display Advertising Guidelines. For HTML5 ad specifications and recommendations, view the IAB HTML5 for Digital Advertising.Ad Dimension
The width and height of an ad. AdSpeed Ad Server can support all standard and customized dimensions. Ad dimension also depends on the type of ad format. For example: a text link ad would not have or need a dimension. Expandable ad would have 2 dimensions: one regular dimension and one expanded dimension. Ad dimension can also be responsive depending on the viewer's screen size.Maximum File Size
The maximum file size is in bytes, kilobytes (Kbytes), or megabytes (Mbytes). The larger the file, the longer it takes your visitors to download and view the ad. It is suggested that the file be as small as possible for a positive browsing experience with your website. For image files (GIF, JPG, PNG, WEBP, SVG), we recommend 50-100Kbytes per image.Animation
GIF files support animation and more dynamic interactions. An animated GIF file loops through the animation and repeats several more times. For example: an animated GIF with 4 loop counts repeats the same sequence of animation 4 times and stops at the last image frame. Our ad server does not have a limit on the number of loops or the number of image frames. It is up to you to set a limit for aesthetic control.Expandable Ad
An expandable ad can take up a small space when it initially loads but expands to a larger area upon a click or a hovering of your mouse over the ad.Other Articles in Banner, Richmedia, and Text Ads
Information about different ad formats, dimension, sizes, and specifications.
- Ad Dimension
- Ad Types
- Ad Weight
- Alternative Image/Media URL
- Click to a new or same window
- Click Tracking URL
- Destination URL or Click URL
- How can I convert a Flash ad into HTML5 for iPhone/iPad?
- How can I create a Google AdSense ad?
- How do I change the window title of my pop-up/pop-under ads?
- How do I mix image and text in an ad?
- How do I track click for Flash/SWF ads?
- How do I track clicks for HTML or Rich-Media ads?
- How do I track Flash/SWF ad with multiple clickTAGs?
- Image URL
- Rich-Media Ads
- Text alternative for banner ad images
- Third-Party Pixel URL
- Tutorial - Create a simple SWF with clickTAG tracking
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